How to do SEO for small business in London UK?
Use the “long tail” strategy:
The web is a very competitive space. This means that on certain expressions that are too widely used, you will not be able to stand out against established brands. click here for SEO Expert in London
This is where the “long tail” SEO strategy comes in. The objective is essential for SMEs and VSEs: targeting more specific and less competitive keywords, which generate less but more targeted traffic. Rather than going through the big door, you rely on the many small entries by referencing numerous pages of your site on different themes.
The other advantage is that this tactic generates more qualified prospects, who have searched for the exact expression that your site page responds to with relevance: the conversion will only be faster and more obvious.
It’s not about being better than your competitor on a low number of high-traffic queries.
It is about being more relevant than him on many lower traffic queries.
To define the expressions on which it would be wise to position yourself – start by making a list of all the specific know-how and services of your company. Then focus on local SEO: what is the geographic scope of your activity? If you are a small structure.
Niche of Business:
It is on these precious niche requests that you will establish your business. What happens if your query for “designer furniture”, which did not even appear on the first search page, turns into “burgundy designer furniture”? Congratulations, you just gained some leads.
Above all, it is important to determine precisely what content will be most relevant for you to integrate into your SEO strategy. As we have seen, this content must above all respond to a logic of keywords potentially searched by your prospects and on which you are legitimate to communicate.
This content must also respect a certain number of rules specific to SEO.
For SMEs, the problem with this “content” is generally that they do not have the time necessary to create enough of it on a regular basis. Several solutions: you can subcontract the production of your content to professionals in the sector. You can also form short partnerships on “co-branding” content with relevant bloggers or influencers in your market. You can thus benefit from their sphere of influence, and generate backlinks from a source identified.
Focus on qualified backlinks which increase the trust index of your site:
Very simply, it is an “inbound link” from another site that links to your site. As in real life, the more “quality” the entity recommending the more it will have an impact on your notoriety and reputation.
The problem for an Small Business operating in UK
It is generally receives few backlinks, or from sites that are themselves little known. Multiple answers to this. The first is to have news to offer, to the press for example: online information sites, both general and specialized, enjoy pride of place on Google.
An article from a recognized press organization can be enough to significantly set you apart from your competitors. The objective is to capitalize on your strengths and differences: what can I offer to which audience? Why and am I relevant to this? It all comes down to this: who are you, and what can you rationally afford to offer?
But these 3 examples are only a brief summary of what a Google SEO and SEA strategy is based on.
- The structuring and architecture of your website in order to offer a qualitative customer experience.
- The content you make available to your visitors and the way it is organized within your site.
- Choosing the Title tags for your pages so that they can help Google understand the main content of each page. for more blogs click here
- Backlinks or inbound links from recognized and quality sites.
- Site security for your visitors with the “https” of the URL, activated using an SSL certificate
- The legitimacy of your domain name.
- The loading time of the pages of your site, a guarantee of a successful user experience.
- The significant impact of your social networks on the notoriety of your company and the traffic of your site requires that they be properly administered
